Mike is a CPG sales professional with successful experience in generating insights and opportunities through category analysis, budget creation, and account management.
Head of Marketing Partnerships | Founder, Red Bear Marketing
PJ Haarsma is a seasoned marketing strategist and creative leader with 30+ years of experience building brands through powerful storytelling, content, and integrated marketing campaigns.
Jeff Garlow is a CPG industry veteran with over 30 years of experience driving growth for leading food, beverage, health, and beauty brands. As Founder and CEO of Amplify Maximum Growth (AMG), Jeff helps emerging and established brands accelerate retail expansion, optimize sales strategy, and build scalable, profitable businesses across mass, grocery, convenience, drug, and e-commerce channels.
Jeff has led national sales teams, managed $1B+ in annual revenue, and partnered with major brands including Danone, Kellogg’s, Nestlé, Coca-Cola, Hormel, and Unilever. Known for his hands-on leadership style and results-driven approach, Jeff brings deep industry relationships, strategic insight, and executional excellence to every AMG client.
Mike Perrone
VP of Sales
Mike is a CPG sales professional with successful experience in generating insights and opportunities through category analysis, budget creation, and account management. With over 25 years experience, he has managed over $1 billion dollars in sales with major manufactures including Piping Rock, Arcadia, NBTY, L’Oreal, Kenvue, Henkel and Opella. Mike’s experience and relationships at the account level have contributed to pioneering brands becoming multi-million-dollar companies through strategic development and execution. Mike has been a part of launching new brands in the marketplace such as Hask, Zarbees and Schwarzkopf to name a few. Mike’s knowledge of the industry, account management and persistent follow up, gives every partner with AMG an opportunity for the market to see your product’s capabilities.
PJ Haarsma
Head of Marketing Partnerships | Founder, Red Bear Marketing
PJ Haarsma is a seasoned marketing strategist and creative leader with 30+ years of experience building brands through powerful storytelling, content, and integrated marketing campaigns. As the founder of Red Bear, an Emmy-winning hybrid marketing and production studio, PJ has helped companies elevate their brand presence through strategic insight, compelling creative, and results-driven execution. His expertise bridges strategy, content, and growth, making him a key partner in driving impactful brand development.
In addition to his entrepreneurial work, PJ serves as a member of the National Small Business Association (NSBA) Leadership Council, advocating for small business interests at the national level and championing policies that support growth and innovation.
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