Founder & CEO

Jeff Garlow is a seasoned CPG executive with over 30 years of experience driving growth across food, beverage, health, and beauty categories. As Founder and CEO of Amplify Maximum Growth (AMG), he partners with emerging and established brands to accelerate retail expansion, refine go-to-market strategy, and build scalable, high-performance businesses across mass, grocery, convenience, drug, and e-commerce channels.

Jeff has spent decades leading CPG organizations at the senior executive level, with full P&L
responsibility and oversight of large-scale commercial operations. He has built and led national
sales organizations, managed complex customer portfolios, and driven sustained revenue growthat scale, including responsibility for more than $1B in annual revenue. His leadership is defined by a disciplined, execution-focused approach, deep industry relationships, and a consistent ability to translate strategy into measurable results.

In addition, Jeff is building AMG as a next-generation sales and marketing platform, focused on
aggregating and scaling best-in-class capabilities through strategic partnerships and acquisitions. His vision is to create a national, full-service growth engine that delivers unmatched value to brands seeking both reach and execution at scale.

VP of Sales

Mike is a CPG sales professional with successful experience in generating insights and opportunities through category analysis, budget creation, and account management. With over 25 years experience, he has managed over $1 billion dollars in sales with major manufactures including Piping Rock, Arcadia, NBTY, L’Oreal, Kenvue, Henkel and Opella.  Mike’s experience and relationships at the account level have contributed to pioneering brands becoming multi-million-dollar companies through strategic development and execution.  Mike has been a part of launching new brands in the marketplace such as Hask, Zarbees and Schwarzkopf to name a few.  Mike’s knowledge of the industry, account management and persistent follow up, gives every partner with AMG an opportunity for the market to see your product’s capabilities.

Head of Marketing Partnerships | Founder, Red Bear Marketing

PJ Haarsma is a seasoned marketing strategist and creative leader with 30+ years of experience building brands through powerful storytelling, content, and integrated marketing campaigns. As the founder of Red Bear, an Emmy-winning hybrid marketing and production studio, PJ has helped companies elevate their brand presence through strategic insight, compelling creative, and results-driven execution. His expertise bridges strategy, content, and growth, making him a key partner in driving impactful brand development.

In addition to his entrepreneurial work, PJ serves as a member of the National Small Business Association (NSBA) Leadership Council, advocating for small business interests at the national level and championing policies that support growth and innovation.

senior strategic growth advisor and channel development

Tom Moran is a seasoned CPG executive with over 40 years of experience driving sales, marketing, and strategic growth across national retail channels. He has built and led high-performing sales organizations while advising brands and retailers through data-driven, consultative solutions.

A recognized industry pioneer, Tom was an early architect of national headquarters sales coverage across drug, mass, dollar, beauty, and convenience channels. He has played a key role in launching major OTC brands including Flonase, Narcan, Plan B, 23andMe, and OraQuick, as well as advancing in-store foodservice programs within the convenience sector.

Tom has also led the development of innovative service platforms and analytics tools—including regulatory compliance programs, VMI supply chain solutions, and proprietary data platforms like Dataworx—enabling fact-based selling and scalable growth. His expertise continues to drive meaningful results for AMG clients and partners.